英语学习计划之Zappos产品品牌学习(7)

 二维码 36

Sorry for the delay of the Brand Learning for our Zappos Product. Well, this week,  what I will introduce is an amazing Brand — Adidas. Sure, most you or maybe all of you know adidas and actually you've bought some shoes from Tmall, JD or even our Zappos.com.But here you'll get more stuff about it, which would help you with buying the fit one for you next time, because this time we most introduce is its technology that maybe you never care about. Come on, let's go!!!!


1  背景知识

阿迪达斯(adidas)是德国运动用品制造商,阿迪达斯AG的成员公司。以其创办人阿道夫·达斯勒(AdolfAdi Dassler)命名,在1920年于接近纽伦堡的黑措根奥拉赫开始生产鞋类产品。1949818日以adidasAG名字登记。阿迪达斯原本由两兄弟共同开设,在分道扬镳后,阿道夫的哥哥鲁道夫·达斯勒 (Rudolf Dassler)开设了运动品牌puma。其经典广告语:没有不可能Impossibleis nothing)。20113月,斥资1.6亿欧元启用全新口号——adidasis all in(全倾全力)。



2  文章阅读

For over 80 years adidas has been part of the world of sports and fashion, delivering state-of-the-art athletic footwear. The main goal is to design shoes that work with the foot, not against it, to help you reach your highest level of performance and comfort.

Adidas has, for generations, created innovative products that elevate the performance of athletes. Adidas footwear, apparel and
accessories,and those who use them have excelled at every sport, everywhere, at the highest levels. All-stars, amateurs,professionals and beginners - where they are, adidas is, because their passion is adidas' passion.

Here you will find the best selection of adidas shoes for adventure, baseball,
basketball,football, golf,workoutshoes, soccer,softball, tennis,training, volleyball, and walking. Using adidas’ developed technologies such as adiPRENE®,TRAXION®, and adiWEAR®,adidas performance footwear helps you reach your maximum athletic potential.

Just as adidas footwear has
a wide array of categories and selection, the adidas performance clothing,including adidas socks,is just as vast. Exclusive adidas technologies, for example, ClimaCool®ClimaLite® and ForMotion® are just a few ways adidas performance apparel and adidas socks helpset themselves apart from the rest.

Adidaskids shoes and adidaskids clothes are available to provide these same technologies and performance in adidas footwear and apparel for the younger athlete.

Racquet
bags,bat bags,tournament ball bags andmore by adidas bags providethe same quality and performance you have come to expect from adidas. Whether it is for performance or lifestyle, Adidas bagshas a great assortment of backpacks,duffel bags andtotes tochoose from.

Adidas
watches inanalog, chronological and digital form feature attributes such as water resistance, lap counters, and alarms. With retro,fashion and performance watches,adidas watches areall you'll need to keep track of your performance and time tracking needs.

From adidas
socks toadidas shoes, adidasclothes to adidas bags andadidas watches,it's all here!
1.       State-of-the-art:最先进的;已经发展的;达到最高水准的
2.       Amateur:业余爱好者;非专业人员
3.       Awide array of:一系列
4.       Tournament:竞标赛,联赛
5.       Retro:复古的,(服装式样等)重新流行的
6.       Adidas一系列技术设计解释

1)       AdiPRENE®
ADIDAS公司采用与可见泡沫材料相同材质,作为垫片放置在传统中底的脚前掌处,具有避震缓冲作用和反弹作用。
 
2)       TRAXION®
奇钉技术,专利的一种鞋钉大底技术,采用坚固耐用的注塑橡胶材料制成,能提供最佳的地面穿透力和各个方向的抓地力,更均匀地分散压力,增加稳定性,避免摔倒等运动损伤。
TRAXION奇钉主要包括以下几种,SG奇钉适合柔软的天然草地,FG适合较硬的天然草地,这两种鞋钉由于造价较贵,一般只用于中高端的鞋子HG适用于硬草地,泥地,沙地等,TF也称碎钉,适用于人工草地、水泥地等。
TRAXION奇钉技术主要应用于阿迪达斯足球鞋户外鞋以及户外跑鞋中。

https://www.google.com/search?q=%E9%98%BF%E8%BF%AA%E8%BE%BE%E6%96%AFtraxion&client=firefox-a&hs=RMH&rls=org.mozilla:zh-CN:official&tbm=isch&tbo=u&source=univ&sa=X&ei=lBPBU56EPJXj8AWd0oLoCA&ved=0CCwQsAQ&biw=1280&bih=852#imgdii=_

3)       AdiWEAR®
耐磨技术,但是与Non-marking技术相比,Non-marking(无痕橡胶,不会在地板上留下痕迹。多用于篮球鞋Adidas技术专利)耐磨性更好

4)       CLIMALITE
面料具有更佳的手感的透气性,内层织物可将水分吸到外层,并将水分迅速扩散蒸发,从而起到快速散热的作用,使身体在运动中保持干爽,并达到最佳的运动状态。
贴近皮肤表面的轻巧、透气面料,能够将热量和汗水带离身体,让您即便在最热的条件下也能保持凉爽和干燥。
ClimaLite
贴近皮肤表面的轻巧、透气面料,还提供UV 防晒功能,过滤掉阳光中的有害成分。

5)       CLIMACOOL
持久保持凉爽与舒适,CLIMACOOL拥有卓越的通风和温度调节功能,让空气流通,加速汗水排散,避免衣服与身体粘在一起,令你保持干爽。CLIMALITECLIMACOOL功能差不多,都是快速排汗系统。但两者的纤维结构不太一样,感觉CLIMACOOL用的是更细的纤维,所以显得比LIMALITE更加坚韧柔软。所以一些球员版球衣的面料是CLIMACOOL,而球迷版的是CLIMALITE

6)       CLIMAWARM
持久保持温暖与舒适。ClimaWarm拥有热绝缘功能。当你置身户外,轻质,透气的绝缘材料让你的脚保持温暖和舒适。ClimaWarm保持脚温暖,让你的能量得到充分的发挥。能更长时间的置身户外,对抗寒冷。

7)       ClimaProof
一组能对抗恶劣天气的功能面料。它集防风、防雨、透气于一身,令你从容面对来自大自然的各种挑战。现在很多AD的户外鞋款和慢跑鞋都采用adidas ClimaProof科技,防风防雨的功能,在鞋内加装透气窗的设计,可在运动中充分地透气与排汗,让鞋内的湿气与空气循环顺畅,让双足可以自由地呼吸,没有闷热感。

8)       FORMOTION
ForMotion™为那些比赛中需要快速改变运动方向的运动员所设计。ForMotion™能够适应场地的状况,在高速奔跑的情况下提供无与伦比的控制力,并且能够减少转向和突然立定所带来的影响,让运动员更为舒适镇定,沉着应战。

See you next time? You could also tell me what Brand you want? Let's talk it together!!!