 | It's important to constantly challenge and stretch yourself and not be stuck in a job where you don't feel like you are growing or learning.
We believe that inside every employee is more potential than even the employee himself/herself realizes. Our goal is to help employees unlock that potential. But it has to be a joint effort: you have to want to challenge and stretch yourself in order for it to happen.
If you've been at Zappos for more than a few months, then one thing is clear: Zappos is growing. We grow because we take on new challenges, and we face even more new challenges because we're growing. It's an endless cycle, and it's a good thing: it's the only way for a company to survive. But it can also feel risky, stressful, and confusing at times.
Sometimes, it may seem that new problems crop up as fast as we solve the old ones (sometimes faster!), but that just means that we're moving -- that we're getting better and stronger. Anyone who wants to compete with us has to learn the same things, so problems are just mile markers. Each one we pass means we've gotten better.
Yet no matter how much better we get, we'll always have hard work to do, we'll never be done, and we'll never "get it right."
That may seem negative, but it's not: we'll do our best to "get it right," and then do it again when we find out that things have changed. That is the cycle of growth, and like it or not, that cycle won't stop.
It's hard... but if we weren't doing something hard, then we'd have no business. The only reason we aren't swamped by our competition is because what we do is hard, and we do it better than anyone else. If it ever gets too easy, then start looking for a tidal wave of competition to wash us away. It may seem sometimes like we don't know what we're doing. And it's true: we don't. That's a bit scary, but you can take comfort in knowing that nobody else knows how to do what we're doing either. If they did, then they'd be the web's most popular shoe store. Sure, people have done parts of what we do before, but what we've learned over the years at Zappos is that the devil is in the details. And that's where we're breaking new ground.
So there are no experts in what we're doing. Except for us: we are becoming experts as we do this. And for anyone we bring on board, the best expertise they can bring is expertise at learning and adapting and figuring new things out -- helping the company grow, and in the process, they will also be growing themselves. | 我们认为在工作中迎接挑战并能持续发展自己比一份机械的工作让你从中不会有任何成长和学习来的更加重要。
我们相信每个人的内在潜力总比你了解到的要大的多。所以我们的目标就是开发每个人的潜力，但这需要双方的努力：为了达到更高的目标，你不得不挑战和发展自己。
如果你已经在美捷步工作了几个月，你会发现，我们公司在成长。我们成长是因为我们总是敢面对新的挑战，越多的成长意味着我们面临更多的挑战。这是一条无尽的道路，但也是一件好事：那就是对公司而言，这是存在的唯一道路。但这也意味着有时你会感到风险，压力和迷茫。
有时，你会感觉怎么新问题的出现比解决老问题的速度一样快（有时更快），但这意味着我们在前进--我们正在变的更好和更强壮。任何想和我们竞争的人都将会面临同样的问题。所以，不同时期会有不同的问题，我们每解决一个问题，就意味着我们进入了一个新的阶段。
但无论我们做的有多好，我们总是还有更艰苦的工作要做。我们从不自满，我们永远都不会说"我已经做的很好了,很正确了。
这样讲会感觉比较消极，但我们会讲：我们会尽力做到更好，当我们发现有改变的时候我们会做出更好的调整。这是一个成长的轨迹，无论你喜欢或不喜欢，这条轨迹是不会停止的。
确实很难…..但如果我们不这样做，我们将会被OUT,不被竞争者打败是因为我们会比他们更努力，做的更好。如果我们有一点松懈，我们将会被竞争的潮水所淹没。有时候这会让我们感到一点惊慌，那就是我们似乎有时不知道我们在做什么，但这有一个好处就是别人就更加不会知道你再干什么了，因为如果他们知道，那最受欢迎的网上鞋店就是他们了。不错，事情总是在不断的完善当中，但多年在美捷步所学到的是魔鬼总是藏在细节当中。专注于这些细节总会让我们打开新的局面。
所以，没有一个专家会告诉我们我们正在干什么，但有例外就是通过我们专注我们的工作，我们才是专家。所以我们董事会里的任何人都意识到，最好的专家就是能够学习和适应并且总是发现新生事物的人。---这样的人，会帮助公司成长，不会空谈并且也实现他们自己的成长。 |
